SAWYER Permethrin

How can you break free of industry jargon and speak to your consumer?

SAWYER, well known for their mosquito repellents and water filters, sought a break from the distant, corporate “buttoned-up” approach.

When we wrapped up this project, SAWYER was ready to educate consumers visiting their website on how to use their Permethrin Insect Repellent with a how-to video that was visually engaging and fun, yet could still impart a familiarity with their Permethrin product.

Using a storytelling approach, we worked with SAWYER to produce a long-form creative video with a consumer perspective. The concept centered around a camping trip in the picturesque Canadian Rockies, where a consumer would really use SAWYER Permethrin. The final video demonstrates product use in a real-world scenario and communicates instructions in easy to understand language.