Lärabar Wanderlust Tour
Have you ever wanted to do 2 things at once?
By the end of this project the marketing team behind the Lärabar Wanderlust Tour had a video in hand they could take back to their team at HQ.
Faced with the challenge of doing 2 things at once: executing a marketing initiative while at the same time creating a way to present the effort to their broader team, they came to us to document Lärabar’s Wanderlust Tour.
We created a video not only documenting the tour, but also showing the power of connecting with their consumers. Lärabar, an all-natural energy bar in the Natural & Organic portfolio of General Mills, sponsored Wanderlust Festivals, meeting up with yogis to spread the word about their brand new protein bar.