General Mills Year-End Recap

Have you ever wanted to share your story?

The Experiential Marketing team at General Mills needed an exciting way to share the story of the campaigns and experiences they created for their consumers throughout the fiscal year.

We created a video documenting the various campaigns for their brands including Epic Provisions, Cascadian Farm, Liberte Yogurt, and Larabar. By the time filming wrapped, the team was able to showcase the power of establishing human connections with their consumers in various U.S. cities including San Francisco, Brooklyn, Boston, Miami, and Denver.