GoRVing Canada Trip Planner

How do you gain real-world insight and in-depth, on-the-ground research from your office?

Their task was monumental: create an in-depth, customizable travel planner covering all of Canada for RV road trippers to use – so they came to us. 

They asked us for help crafting the RV-friendly travel planner for eastern Canada. Our mission: step into the shoes of their user to discover RV-friendly travel routes through Ontario, Quebec, and the Maritimes covering nearly 2,000 miles–in less than 2 months.  

As winter quickly approached, we researched routes and lodging, gathered over 100 points of interest for the planner, and gleaned insider tips interviewing park rangers and locals. Along the way, we sent the team back at the office recaps and created digital content for social. 

By the end we had a wealth of content to share for the planner. Using our travel routes we created 4 in-depth travel guides for scenic road trips complete with breathtaking photography, suggested itineraries, and restaurant and winery reviews.